Thursday, February 11, 2010

How can I use a Podcast?

What is a Podcast?

podcasting A podcast, without getting into the technical mumbo jumbo is a small Radio or TV program that is focused on your topics and pertinent information to help you get your message out. How can that help you? Well let’s just scratch the surface. Say you have a business that you’d like to be more interactive with, say you have a customer base that you’d like to share regular information with and get to know better. Say that you have the need or desire to do a newsletter, but you don’t want to waste money and time on postage only to get thrown away as junk mail. Podcasting is right up your alley, and can be applied to any business, yes ANY business and it’s the new way to get your point across.

Now let’s take a minute..

And think about how that might relate to what you do. Let’s take my friend Steve Walters, owner of PCS WorldNet and Hookupz.com I’ve known Steve for over 25 years now, and something that Steve and I share is a wish to learn and utilize the latest technologies and to make them accessible to the greater public. We jumped on the Internet bandwagon in 94 when it was just a fledgling way to put up informational exchange pages. We went through the wonders of email marketing. We traversed the waters of hosting and technical support for companies large or small. We’ve climbed under more desks to fix Ethernet ports than I can count, and let me tell you.. we both have done so for one reason.. to be on the cutting edge of the newest technology out there, to understand it and to help others do the same. That really gives people an appreciation of what it can do for them and how it can help them focus their needs.

So what about this podcasting thing?

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Well.. Podcasting is the next evolution. Do you realize that if you had a business that made widgets.. Great example huh? Well I use it to show you that ANYTHING can be covered in a podcast. So we have our company that makes widgets. Why would we need to tell anyone about widgets.. well how about support? Instead of hiring someone to answer phones and technical questions, you could put together a support podcast that would cover setup, maintenance, troubleshooting and so much more. You could take the 3 biggest questions that buyers have and perspective buyers mind you, and address those in a professionally produced podcast. Say you had an upgrade, we’ll call it “Widget 2.0” that you wanted to tell your current customer base about, attachments for your widgets, new color schemes, scented models, whatever.. you could tell all those people in ONE place all about your great product or service. See.. just using the example of the widget our fictional product or service.. you can start to see how that might apply to what you do.. I’ll bet your gears are spinning now aren’t they?

To sum up..

Podcasting is the way it’s done. If you have a product or service, I guarantee we can talk and I can find a great way for a podcast to help you. They’re available in the ITunes music store, accessible and searchable by anyone with ITunes. All your clients have to do is subscribe once, and every time you put a new episode out, it will download to their machine and you’ll be guaranteed delivery of your content, no more junk mail used for kindling. Don’t have ITunes? Well.. not unheard of, but if you don’t, the content can be streamed off your own web server as an mp3 for those that don’t have access to iTunes, the possibilities are endless..

At Defiant Digital Productions, We know how important it is to do it right! We’ll work with you from concept to completion. We can help you with script writing & storyboarding. We produce rich and professional podcasts and business presentations that will set you apart from the rest. How many times have you seen or heard a presentation that is no more than dry voice over and power point slides? How fast did you want that to be over? Our podcasts and presentations are fully produced programs in and of themselves. We provide custom music, ambient sounds, professional voiceover, and treat your project like a complete show and give it it’s proper attention. We have fully stocked Digital Facilities with experienced producers that can give you that edge. No dry voiceover here. We have a full compliment of Digital Tools at our disposal and the know how to give you the best looking, best sounding podcasts you’ll find anywhere.

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Drop me an email to ask how we can transform your ideas into rich new media content available to anyone in the world, anytime..

 

 

 

Till next time, Bye for now..

Adam

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